On January 17th, 2011, Canada Post began issuing a new series of five P-rate stamps featuring the Canada flag in conspicuous and inconspicuous places.
The stamps feature the flag on the shoulder of a Canadian Forces member, on a hot-air balloon, on the shoulder of a Search and Rescue expert, on the Canadarm and a backpack.
The purpose of this series is to encourage Canadian patriotic pride. The framing of each stamp features a large «O», recalling the opening line of the Canadian national anthem, «O Canada».